Shops Selling Prams
Why Small Businesses Selling Products Should Seriously Consider Online Shops
With the rise of fast internet access and consumer trust, online puchasing is an increasingly popular way for Brits to order their products, whether it’s clothes, the weekly shop, or presents for friends and family.
During 2010, a survey of 2000 UK shoppers found that 42.6% bought items over the internet at least once a week and their average online monthly spend came to £71. With these figures going up as the months go by, it’s crazy not to be selling online.
Take a minute to think about it – there is no shop to pay heating and lighting for and you can be open twenty four hours a day, seven days a week. On top of that, you can gain intelligence on what city your customers are coming from, when in the day they do it, what website pages are the most popular and much more using Google Analytics or a similar statistics package.
You can even test the design of your online shop to see if a tweaked version of a web page gets you more sales than another using A/B testing. This allows you to make continual improvements to increase the number of conversions you get, and the bottom line of that should be more sales.
Shoppers in the United Kingdom spent £5.3 billion online throughout May 2011 and if you want a share of that, you have to have an online shop. They’re easy to update when you adjust your product prices or add new lines and are the future for any business selling products direct to the public.
Online shops are thought of as being cheaper than offline ones, whether or not that is actually reflected in reality, which is another good reason to have an online shop. If the public think they are getting a bargain they will do business you and this is obviously what you need.
These internet shops are called ecommerce. There are CMS (content managed) versions available that allow you to update content yourself. This is very useful if your products change regularly or if you need to update prices yourself.
With an ecommerce shop, you can add your products to Google Products (also known as Google shopping) allowing them to be found in the search results. This should help boost sales and also drive people to your website so that they can discover more about you and the other things that you sell.
Get an online shop on your website and you will kick yourself for not having one sooner because your sales will improve.
Finding a web design company near you is important because you will need to have meetings with them but they are easy to find. If say your business was in Wiltshire you could look up ‘web design Wiltshire or ‘website design Wiltshire‘ using a search engine. Make sure the company you choose are good at what they do and you will then be making a very useful partnership.
Silver Cross Kensington Coach Built Pram – Kiddicare
Tags: shops selling prams
This entry was posted on Sunday, March 13th, 2011 at 9:25 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.